To live to death, "sensitive" to break through, to reshape the domestic light diaper Shubiqi

As a local diaper brand that once stood out with its differentiated selling point of "anti-red buttocks", Shubic decided to renew and upgrade the brand by connecting the current market and the new mother crowd on the occasion of the 10th anniversary of the brand's establishment. and sales level.

Case details

Brand: Shubic

Brand owner: Hunan Shubiqi Daily Goods Co., Ltd.

Main agency: Shanghai Saizhiyue Business Consulting Co., Ltd.

Main agency holding group: Shanghai Saizhiyue Business Consulting Co., Ltd.

Main agency 2: Shanghai Shizhong Advertising Communication Co., Ltd.

Market launch: Mainland China

Industry: Mother & Baby - Diapers

Media Channels:Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), Mobile & Application APPs, H5, News Feed Advertising, Search Marketing, Video/Micro Movies, Social Media, Online Communities, E-commerce Platforms, Word-of-Mouth Marketing, User Native Content (UGC), In-Store - Point of Purchase, Sales Promotions/Coupons, Product Samples...

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