To live to death, "sensitive" to break through, to reshape the domestic light diaper Shubiqi

As a local diaper brand that once stood out with its differentiated selling point of "anti-red buttocks", Shubic decided to renew and upgrade the brand by connecting the current market and the new mother crowd on the occasion of the 10th anniversary of the brand's establishment. and sales level.

Case details

Brand: Shubic

Brand owner: Hunan Shubiqi Daily Goods Co., Ltd.

Main agency: Shanghai Saizhiyue Business Consulting Co., Ltd.

Main agency holding group: Shanghai Saizhiyue Business Consulting Co., Ltd.

Main agency 2: Shanghai Shizhong Advertising Communication Co., Ltd.

Market launch: Mainland China

Industry: Mother & Baby - Diapers

Media Channels:Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), Mobile & Application APPs, H5, News Feed Advertising, Search Marketing, Video/Micro Movies, Social Media, Online Communities, E-commerce Platforms, Word-of-Mouth Marketing, User Native Content (UGC), In-Store - Point of Purchase, Sales Promotions/Coupons, Product Samples...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands