Brand owner: vivo
Main agency: PAST|NEXT® go to spread
Main agency holding group: Shixiang Group
Market launch: Mainland China
Industry: Mobile Phone - Consumer Electronics - Digital Technology
Media channels: outdoor building media, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), outdoor billboards, influencers (star/celebrity spokesperson)
Budget: 40-50 million
After more than 10 years of rapid development, China's smartphone market has fallen sharply since its growth in 2017. The market has become saturated, and the overall mobile phone market has shown a high-end...