Swisse, your #bodynutrition meal#

Swisse, an Australian professional nutrition brand, occupies the No. 1 position in imported health care products on major e-commerce platforms. After the 2020 epidemic, the field of big health has received unprecedented attention. At this time, the brand hopes to boost sales, strengthen awareness, increase brand voice and exposure, and attract fans for official accounts and flagship stores.

Case details

Brand: Swisse/Swisse

Brand owner: Swisse/Swisse

Main agency: Mengtong Communication/MT

Main agency holding group: Mengtong Communication/MT

Market launch: Mainland China

Industry: Healthcare

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertising, information flow advertising, live broadcast, social media, e-commerce platform, word-of-mouth marketing, sales promotion /Coupons, product sample distribution, brand crossover/joint marketing

Budget: 4-5 million

Case Summary

With the outbreak of the epidemic in 2020, the field of big health has received unprecedented attention, and the number of people in...

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