Brand owner: Swisse/Swisse
Main agency: Mengtong Communication/MT
Main agency holding group: Mengtong Communication/MT
Market launch: Mainland China
Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertising, information flow advertising, live broadcast, social media, e-commerce platform, word-of-mouth marketing, sales promotion /Coupons, product sample distribution, brand crossover/joint marketing
Budget: 4-5 million
With the outbreak of the epidemic in 2020, the field of big health has received unprecedented attention, and the number of people in...