Brand: Siemens dishwasher
Brand owner: Siemens
Main agency: BBDO China
Main agency holding group: Omnicom
Market launch: Mainland China
Media Channels: News Feed Ads, Online Video Ads, Cinemas
Budget: 8-10 million
This is a story about using a washing machine to sell a dishwasher. Twenty years after entering China, the penetration rate of dishwashers is still very low. This is because Chinese consumers see dishwashers as unnecessary expenses in the face of the tradition of hand-washing dishes. In order to change people's perceptions, Siemens did...