Brand: Pizza Hut
Brand owner: Yum China
Main agency: Mindshare China
Main agency holding group: WPP
Market launch: Mainland China
Media Channels: Influencers, H5, Mobile & Apps
Budget: within 100,000
It has been more than 30 years since Pizza Hut first entered China. Since then, it has gradually grown into a leading casual dining brand in China (CNRS 2020).
However, due to the outbreak of the new crown epidemic and the rise of takeaway consumption, the size of China's catering industry fell by 17%...