Brand: Nippon Paint
Brand owner: Nippon Paint China
Main agency: Rhodes Public Relations Consultants (Beijing) Co., Ltd.
Main agency holding group: Rhodes Public Relations Consultants (Beijing) Co., Ltd.
Market launch: Mainland China
Media Channels: Influencers (Celebrity/Celebrity Spokespersons, Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), Mobile & Apps, Search Marketing, Radio & Audio, Social Media
Budget: 6-8 million
As a leading brand in the traditional paint industry, Nippon Paint has faced the crisis of brand aging in recent years. Rejuvenating the brand is a long-term...