Brand owner: Unilever
Main agency: Shanghai Sky and Sky Advertising Co., Ltd.
Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Market launch: Mainland China
Media channels: outdoor billboards, TV (OTT smart TV), influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, information flow advertisement, video/micro-movie, live broadcast, Social media, e-commerce platforms, events, activities & experiences, user-native content (UGC), word-of-mouth marketing, content marketing, brand IP marketing
Budget: 8-10 million
In recent years, the...