Brand owner: Mengniu
Main agency: Mengtong Communication/MT
Main agency holding group: Mengtong Communication/MT
Market launch: Mainland China
Media channels: outdoor billboards, building media, influencers (key opinion consumer KOC, key opinion leader KOL, celebrity/celebrity spokesperson), online video advertising, online display advertising, video/micro-movie, social media, word-of-mouth marketing, users Native Content (UGC), Content Marketing, Packaging & Design
Budget: 1-2 million
The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind. Mengniu hopes to use this window to convey warmth...