Brand owner: Mengniu
Main agency: Mengtong Communication/MT
Main agency holding group: Mengtong Communication/MT
Market launch: Mainland China
Media Channels: Outdoor Billboards, Building Media, Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Celebrity/Celebrity Spokesmen), Online Display Advertising, Online Video Advertising, Social Media), Content Marketing, User Native Content (UGC) )
Budget: 1-2 million
The Tokyo Olympics under the epidemic carries the special significance of boosting the confidence of all mankind. Mengniu hopes to use this window to convey warmth and confidence to the world....