Brand: Anta Olympics
Brand owner: Anta
Main agency: BBDO China
Main agency holding group: Omnicom
Market launch: Mainland China
Media channels: cable digital TV, social media
Budget: 50 million or more
As the No. 1 local sports brand in terms of business volume, Anta has always lagged behind international brands such as Nike and Adidas, and it also lags behind Li Ning in the recent national trend. Affected by the epidemic, the 2020 Tokyo Olympics have been postponed for one year. As a partner of...