Love sports, China has Anta

The local sports brand Anta ranks fourth in the overall awareness of Chinese brands. As a partner of the Chinese Olympic Committee this time, the brand needs to use the Olympic marketing to comprehensively enhance its comprehensive brand power and accelerate the establishment of a Chinese sports brand among local sports brands. leadership status.

Case details

Brand: Anta Olympics

Brand owner: Anta

Main agency: BBDO China

Main agency holding group: Omnicom

Market launch: Mainland China

Industry: Sportswear

Media channels: cable digital TV, social media

Budget: 50 million or more

Case Summary

As the No. 1 local sports brand in terms of business volume, Anta has always lagged behind international brands such as Nike and Adidas, and it also lags behind Li Ning in the recent national trend. Affected by the epidemic, the 2020 Tokyo Olympics have been postponed for one year. As a partner of...

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