Lonely Cold Hotel

In the face of the impact of the epidemic in 2020, the Taiwan Hongdao Elderly Welfare Foundation estimates that the overall donation will decline seriously, and the orphans will face a severe winter. The foundation hopes to make the public deeply understand the plight of the elderly and improve the overall donation to help the elderly in the winter.

Case details

Brand: Hongdao Elderly Welfare Foundation

Brand owner: Hongdao Elderly Welfare Foundation

Main agency: Creative Promoting

Main agency holding group: Chuang Group

Put on the market: Taiwan

Industry: Social Welfare Services

Media Channels: Outdoor, Influencer, Social Media, Online Video

Budget: within 100,000

Case Summary

In order to promote the Hongdao Elderly Welfare Foundation's 12th "Bitter Winter Helping the Elderly" project,

In order to let the public deeply understand, we have made the plight of the old man into a "Gu Han Hotel" that can really live in,


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