Brand owner: Xiaohongshu
Main agency: Carnival Integrated Marketing
Market launch: Mainland China
Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), influencers (star/celebrity spokesperson), website/micro website, mobile & application APP, affiliate marketing, public Relationship, brand crossover/joint marketing
Budget: 20-25 million
2020 is the "first year of cooking" for many people. The epidemic has disrupted everyone's life. Many people have to put down their work and travel plans, stay at home, and walk into the world full of fireworks. ....