Little Red Book: Cook a meal for the one you love

In 2020, because of the epidemic, "Home Cooking" started the "first year of cooking" for many people. As Xiaohongshu, a beauty and grass-growing platform in the eyes of everyone, I hope to take this opportunity to dilute the "beauty attributes" that the Xiaohongshu platform is strongly bound to the female group, and become a leading lifestyle sharing platform in China.

Case details

Brand: Xiaohongshu

Brand owner: Xiaohongshu

Main agency: Carnival Integrated Marketing

Market launch: Mainland China

Industry: Internet

Media channels: outdoor billboards, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), influencers (star/celebrity spokesperson), website/micro website, mobile & application APP, affiliate marketing, public Relationship, brand crossover/joint marketing

Budget: 20-25 million

Case Summary

2020 is the "first year of cooking" for many people. The epidemic has disrupted everyone's life. Many people have to put down their work and travel plans, stay at home, and walk into the world full of fireworks. ....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands