Brand: L'Oreal Paris
Brand owner: L'Oreal Paris
Main agency: Shanghai Chengmai Culture Communication Co., Ltd. (CCE Group)
Market launch: Mainland China
Media Channels: Influencers, Online Display Advertising, Online Video Advertising, Social Media
Budget: 3-4 million
In March 2021, L'Oreal Men and Tmall Juhuasuan·Happy Day, with the theme of "hard core and gentle", jointly released L'Oreal Men's blockbuster new product "Cleansing Black Technology"-amino acid facial cleanser. In collaboration with the senior hard-core technology controller Luo Yonghao, we created a next-generation conference that benchmarked against 3C technology. The...