Brand owner: LEGO Group
Main agency: The LEGO Agency
Main agency holding group: LEGO Group
Market launch: Mainland China
Media Channels: Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), Websites/Microsites, Mini Programs, Online Display Advertising, Online Video Advertising, Programmatic Advertising, E-commerce Platforms, Social Media, Events, Activities & Experiences , In-Store - Point of Purchase, Content Marketing, Brand Crossover/Co-marketing, User Native Content (UGC)
Budget: 12-15 million
Influenced by social culture, gendered toys are prevalent in China. "Boys play with cars and Lego, girls...