Intel Evo Comedy Competition Variety IP Integrated Marketing

Intel Evo is Intel's ultra-light and thin notebook certification platform, which represents Intel's pursuit of continuous evolution in the experience of using flagship notebook products. The brand expects to open up the brand awareness of Intel Evo, enhance the brand's coverage and favorability among the core workplace groups, and increase channel traffic.

Case details

Brand: Intel Evo

Brand owner: Intel (China) Co., Ltd.

Main agency: Dentsu (Shanghai) Investment Co., Ltd. Beijing Branch

Main agency holding group: Dentsu China

Market launch: Mainland China

Industry: Technology

Media Channels: Sponsorship (Entertainment), Influencers (Celebrity/Celebrity Spokesperson, Key Opinion Consumer KOC, Key Opinion Leader KOL), Website/Micro Website, Mobile & Application APP, Online Display Advertising, Information Feed Advertising, Video/Micro Movie , social media, word-of-mouth marketing, user native content (UGC), content marketing, brand IP marketing

Budget: 25-30 million

Case Summary

Intel Evo is Intel's ultra-light and thin notebook certification platform, which...

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