Brand owner: IKEA
Main Agency: MRM // McCANN China
Main agency holding group: IPG
Market launch: Mainland China
Industry: Home Furnishing Industry
Media channels: outdoor (large screen in store), video/micro-movie, social media
Budget: 50-1 million
IKEA is famous all over the world for its high-quality products, but few people know about the home design services they provide, of which kitchen design is the least known. The survey found that even loyal IKEA fans have difficulty distinguishing the difference between IKEA kitchen design and kitchenware sales....