Brand owner: IBM
Main agency: Mindshare China
Secondary Agency: WPP
Market launch: Mainland China
Industry: Software and Web Services
Media Channels: Outdoor, Influencers (Key Opinion Leaders, Celebrity/Celebrity Spokespersons), Mobile & Apps, Social Media
Budget: 4-5 million
In 2020, the global economic "epidemic" has changed, and many companies have entered the "darkest moment" of survival and development. At the same time, IBM has launched a global hybrid cloud marketing battle, but it has struggled in the Chinese market.
In order to better promote the hybrid...