IBM to Forerunners - Digital War "epidemic", Hybrid Cloud is the Time

As the world's leading American high-tech enterprise, IBM, which has launched a global hybrid cloud marketing battle, is struggling in the Chinese market due to the impact of the epidemic. The brand expects to increase brand awareness in the Chinese market, let the target audience understand the advantages of IBM's "hybrid cloud", and then help business growth.

Case details

Brand: IBM

Brand owner: IBM

Main agency: Mindshare China

Secondary Agency: WPP

Market launch: Mainland China

Industry: Software and Web Services

Media Channels: Outdoor, Influencers (Key Opinion Leaders, Celebrity/Celebrity Spokespersons), Mobile & Apps, Social Media

Budget: 4-5 million

Case Summary

In 2020, the global economic "epidemic" has changed, and many companies have entered the "darkest moment" of survival and development. At the same time, IBM has launched a global hybrid cloud marketing battle, but it has struggled in the Chinese market.

In order to better promote the hybrid...

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