HSBC PayMe - Hong Kong National Wallet

PayMe is a mobile payment service launched by HSBC Hong Kong. In 2021, brands face their toughest adversity ever as consumers flock to competitors due to government-issued coupons. Brands expect to ensure high brand awareness even when competing products have strong advantages.

Case details

Brand: HSBC PayMe

Brand owner: HSBC Hong Kong

Main agency: Ogilvy & Mather Hong Kong

Main agency holding group: WPP

Put on the market: Hong Kong

Industry: Finance

Media channels: outdoor (building media, transportation network media (airplane, high-speed rail, subway, bus, taxi, etc.), outdoor billboards), TV (cable digital TV), print & publications (consumer magazines), Influencers (celebrity/celebrity endorsers), interactive/online (mobile & apps, online video advertising, social media), others (public relations)

Budget: 5-6 million

Case Summary

PayMe is a mobile payment service launched by HSBC Hong Kong. In 2021, brands face...

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