Brand: Forbidden City
Brand owner: Forbidden City + Tencent
Main agency: Tencent Group Marketing and Public Relations Department
Main agency holding group: Tencent
Secondary agency: Aoki
Market launch: Mainland China
Media Channels: Influencers (Key Opinion Leaders), Interactive/Online (Mini Programs), Social Media (WeChat)
Budget: 2-3 million
To celebrate the 600-year history of the Forbidden City, 600 cultural relics were selected as an online digital exhibition.
Even though this is only part of the tens of thousands of artifacts, 600 is still a huge number,...