Brand: Israel Ministry of National Tourism
Brand owner: Israel Ministry of National Tourism
Main Agency: Mars Communications
Market launch: Mainland China
Industry: Tourism and Government Sector
Media Channels: Social Media, Influencers, Live Streaming, Content Marketing
Budget: within 100,000
The project "Experience First, Then Go: Jewish Cultural Exploration"was initiated by the China Office of the Israeli Ministry of Tourism, and cooperated with an independent historical research institution from Shanghai in urban archaeology. Old stories, sharing the essence of Jewish culture, and creating an immersive travel and...