Everyone's taste is to find by themselves

Lay's, a potato chip brand, launches new flavors every summer, kicks off the most important campaign of the year, and interacts with young consumers through content to enhance the brand's favorability.

Case details

Brand: Lay's

Brand owner: PepsiCo

Main agency: Mindshare China

Main agency holding group: WPP

Market launch: Mainland China

Industry: Food & Beverage

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertising, news feed advertising, video/micro-movie, social media, events, activities & experiences, Content Marketing, Brand Crossover/Joint Marketing

Budget: 30-40 million

Case Summary

Every summer, Lay's will launch new flavors, kick off the most important campaign of the year, and interact with young consumers through content to increase their favorability....

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