Brand owner: Dumex/Dumex
Main agency: Mengtong Communication/MT
Main agency holding group: Mengtong Communication/MT
Market launch: Mainland China
Industry: Maternal and Infant Industry
Media Channels: Influencers (Key Opinion Leaders), Websites/Microsites, Social Media, E-commerce Platforms
Budget: 50-1 million
Most domestic and foreign infant milk powder brands are on the high-end line, and they are talking to middle- and high-income elite mothers. At the same time, the price of milk powder is getting higher and higher, and the price of milk powder in China is twice the average...