Build a door that breaks the dimension and let more boys enter the beauty convenience store

There is a market gap in the high-end liquid foundation for men in mainland China. As an international brand that leads men's makeup, L'Oreal Men has found opportunities and launched a series of products to open up the mainland market. More young consumers are embracing beauty trends and bravely creating a more stylish version of themselves.

Case details

Brand: L'Oreal Men

Brand owner: L'Oreal Group


Main agency holding group: LIQUID GROUP

Market launch: Mainland China

Industry: Beauty and Skin Care

Media Channels: Influencers (Key Opinion Leaders), Online Display Advertising, Online Video Advertising, Social Media, E-commerce Platforms, Events, Events & Experiences, Packaging & Design

Budget: 12-15 million

Case Summary

In mainland China, there is a gap in the market for mid-to-high-end liquid foundations for men, and L'Oreal Men's Black Tube is on the scene. However, Chinese male consumers still have concerns about using beauty...

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