Brand owner: Ele.me
Main agency: Shanghai Sky and Sky Advertising Co., Ltd.
Main agency holding group: Guangdong Insai Brand Marketing Group Co., Ltd.
Market launch: Mainland China
Media channels: transportation network media (airplane, high-speed rail, subway, bus, taxi and other transportation lines), influences (key opinion leaders KOL), online display advertising, information flow advertising, events, activities & experiences, public relations
Budget: 1-2 million RMB
The perception of“Ele.me is equivalent to meal delivery" was changed in this campaign that conveying an all-new brand message of "Ele.me doesn’t only deliver meals...