Anjuke "Some arenas, you don't have to be a champion"

As a leading real estate information service platform in China, Anjuke has always been committed to realizing the corporate vision of creating a "life service platform that everyone trusts". During the East Olympics, the brand expects to put the core information of "buying a house on the cusp" into the minds of users, and stand out from many brand marketing.

Case details

Brand: Anjuke

Brand owner: Anjuke

Main agency: Blue Cursor Digital Marketing Agency

Main agency holding group: Blue Focus Group

Main agency 2: Huaxiong Culture Communication (Beijing) Co., Ltd.

Market launch: Mainland China

Industry: Real Estate Industry

Media Channels: Influencers (Key Opinion Leaders KOLs, Key Opinion Consumers KOCs), Social Media, Public Relations, Content Marketing

Budget: 50-1 million

Case Summary

As a sports event that will attract the attention of the whole people in 2021, the Olympic Games has a huge traffic absorption capacity, and it is also a brand...

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