Pizza Hut: Stand-up comedy restaurant

Nicholas Short, Hans Shao, Rita Li, Carey Wang

Restaurant chain, Pizza Hut, tapped into the phenomenon of the night economy in China to appeal to young diners and drive revenue during a traditional lull period.

Campaign details

Brand: Pizza Hut Brand owner: Yum! China Agency: Mindshare China Market: China (Mainland) Sector: Restaurants & takeaways Media channels: Events & experiential, Point of purchase, in-store, Sales promotion, Social media Budget: Up to 500k

Executive summary

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