Campaign details
Brand: Pizza HutBrand owner: Yum! ChinaAgency: Mindshare ChinaMarket: China (Mainland)Sector: Restaurants & takeawaysMedia channels: Events & experiential, Point of purchase, in-store, Sales promotion, Social mediaBudget: Up to 500k
Pizza Hut: Stand-up comedy restaurant
Restaurant chain, Pizza Hut, tapped into the phenomenon of the night economy in China to appeal to young diners and drive revenue during a traditional lull period.
