Lay's: Heartwork – an ode to unsung heroes

Potato chips brand Lay's launched a unique and unprecedented cross-platform initiative in India to drive engagement and magnify reach by instilling positivity at a time of unprecedented crisis.

Campaign details

Brand: Lay's Brand owner: Pepsico, Inc. Lead agency: Wunderman Thompson Contributing agencies: Mindshare, Edelman, Kantar, VMLY&R Market: India Sector: Savoury snacks, potato chips Media channels: Events & experiential, Merchandise & free gifts, Packaging & design, Social media, Television, Word of mouth, influencers 500k - 1 million

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