Campaign details
Brand: GuangheBrand owner: Kraft Heinz ChinaAgency: BBH ChinaMarket: China (Mainland)Sector: Convenience, readymadeMedia channels: Content marketing, Events & experiential, Online video, Packaging & designBudget: 500k - 1 million
Guanghe: Preserve a piece of childhood
Fermented bean curd brand Guanghe capitalised on its heritage by developing a 'treasure hunt' through social media to reposition the brand and engage with the post-80s generation in China.
