Coca-Cola: Coke2Home

Soft drink giant Coca-Cola used a home delivery service in a behaviour-changing sponsorship campaign for the ICC World Cup in India.

Campaign details

Brand: Coca-ColaBrand owner: Coca-ColaAgency: McCann WorldgroupMarket: IndiaIndustries: Carbonated soft drinksMedia channels: Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Social media, TelevisionBudget:3 -...