Vodafone: #ThisFoodIsOnMe

Vodafone Foundation Turkey, the charitable arm of the telco business, improved the brands positive mentions on social by launching a tweet initiative that allowed users to support stray animals in Turkey.

Campaign details

Brand: Vodafone Foundation TurkeyAdvertiser: VodafoneAgency: C-Section/MindshareCountry: Turkey

Campaign Summary

Turkey is home to the biggest stray animal population in Europe. A myriad of animal lovers volunteer for the animals' wellbeing, only to fall short of meeting the needs. Therefore, we wanted to make feeding stray animals as easy as sending a tweet. This way, people would help stray animals without leaving their homes but also promote the cause.

Objectives and Strategy

As was the case with many operators, Vodafone was challenged in social media with regard to positive mentions. Users were...

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