Brand: Vodafone Foundation TurkeyAdvertiser: VodafoneAgency: C-Section/MindshareCountry: Turkey
Turkey is home to the biggest stray animal population in Europe. A myriad of animal lovers volunteer for the animals' wellbeing, only to fall short of meeting the needs. Therefore, we wanted to make feeding stray animals as easy as sending a tweet. This way, people would help stray animals without leaving their homes but also promote the cause.
Objectives and Strategy
As was the case with many operators, Vodafone was challenged in social media with regard to positive mentions. Users were...