Brand: VodafoneAdvertiser: VodafoneAgency: Hurriyet/MindshareCountry: Turkey
Psychological violence is mainly spread by daily language and there are many inured sexist expressions dwelled in Turkey. The language that the media uses everyday is also normalizing the psychological abuse in Turkey intentionally & unintentionally. With Red Line project, we aimed to create awareness towards the sexist discourse that's normalized in everyday's language and eliminate them.
We've partnered with Hurriyet, a mass media channel reaching millions each everyday. To be able to analyze & highlight thousands of news in real time, we've created...