Vodafone: Red Line

Vodafone, a telecommunications brand, partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted the phrases or sentences used in the media that are strengthening negative gender stereotypes.

Campaign details

Brand: VodafoneAdvertiser: VodafoneAgency: Hurriyet/MindshareCountry: Turkey

Campaign Summary

Psychological violence is mainly spread by daily language and there are many inured sexist expressions dwelled in Turkey. The language that the media uses everyday is also normalizing the psychological abuse in Turkey intentionally & unintentionally. With Red Line project, we aimed to create awareness towards the sexist discourse that's normalized in everyday's language and eliminate them.

We've partnered with Hurriyet, a mass media channel reaching millions each everyday. To be able to analyze & highlight thousands of news in real time, we've created...

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