Vodafone India: Sakhi – SMS to fight sexual harassment

Arjun Paul Vedanayagam

Telecoms company Vodafone India grew subscribers and revenue with a top-up product that protected women's phone numbers and privacy.

Campaign details

Brand: Vodafone IndiaBrand owner: Vodafone India LimitedLead agency: Ogilvy MumbaiContributing agencies: Ogilvy IndiaCountry: IndiaIndustries: Telephone & internet servicesMedia channels:Direct marketing, Events & experiential, Other...

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