Vodafone: Freestyle – HBB TV Cross Screen Integration

Vodafone, the telco, cured a customer pain point and presented this offering in Turkey to rival brands' users via programmatic TV leading to a 2.5% conversion rate.

Campaign details

Brand: VodafoneAdvertiser: VodafoneAgency: Adform/MindshareCountry: Turkey

Campaign Summary

In Turkey, the number of fixed/broadband internet subscribers reached almost 13 million. However, the researches show that, even though it offers economic advantages, subscribers don't want to sign up for a 24-month commitment, unless they get to try the service first. Vodafone was the first internet provider offering "Zero withdrawal fee during the first 3 months". We wanted to deliver this impactful consumer benefit with a strong targeting strategy and measure the business return. TV's still the mainstream ad channel. In this campaign, we've...

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