Virgin Trains: Hot Spots and Hell Spots

Sarah Whitehead

Virgin Trains, the British trains operator, increased journey numbers with a data-driven, targeted campaign using TV, radio and DOOH.

Campaign details

Brand: Virgin Trains Brand owner: Virgin Trains Lead agency: Manning Gottlieb OMD Contributing agencies: Anomaly Country: United Kingdom Industries: Rail, coach, boat & car rental Media channels:Online display, Outdoor, out-of-home, Rad 3 - 5 million

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