Vicks 'Touch of Care' that Moved Millions

Vicks, an American brand of over-the-counter medications, redefined family in modern times through a digital film: #TouchOfCare.

Campaign details

Agency: 20:20 MSL Brand: P&G Vicks

Executive summary

Vicks #TouchofCare campaign demonstrates the power of ' PR in taking a geography specific story to millions across the globe. Vicks, as a brand stands for family-care' and in – yet another effort, the brand decided to be the beacon of redefinin

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