Vicks: Touch of Care

Jordan Price

Over-the-counter brand Vicks used long-form video, distributed purely on social media, to reignite affinity, trust, and respect for the brand in India.

Campaign details

Brand: Vicks IndiaBrand owner: Procter & GambleLead agency: Publicis SingaporeContributing agencies: MSL IndiaCountry: IndiaIndustries: Non-prescription, OTC productsMedia channels: Online video, Social mediaBudget: Up to 500k

Executive...

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