Verena Sure: Capture

Diet brand Verena Sure circumvented strict government regulations by using its own digital and social media platforms to launch its over-the-counter product in Thailand.

Campaign details

Brand: Verena SureBrand owner: Verena International Co. Ltd.Lead agency: McCann Worldgroup ThailandCountry: ThailandIndustries: Functional foods, supplementsMedia channels: Online video, Packaging & design, Public relations, Social media, Websites & micrositesBudget: No budget

Executive summary

Verena Sure is an over-the-counter diet product sold by a local Thai brand.

With zero media budget, being a relatively unknown brand, and having to overcome communications challenges due to the strict FDA regulations in Thailand, Verena Sure needed to intrigue the nation through a captivating campaign.

With many things working against...

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