VHI - Let's Talk Fertility

Vhi Healthcare (Vhi), an Irish health insurance company, addressed the taboo subject of fertility issues in its campaign to drive long-term growth where it also achieved an ROMI of €1.58.

Campaign details

Brand: VHIAgency: PHD Ireland & Publicis

Introduction and Background

'A business in 20 years' time without a purpose-optimised strategy will be as unthinkable as a business today without a mobile-optimised website' - Sam Conniff, Social Entrepreneur

Private medical insurance is a big deal in Ireland. The latest published statistics (Source: Millward Brown & Kantar - A review of Private Health Insurance in Ireland, 2017) showed that 43% of people in the Republic of Ireland take out private health insurance. This is vastly higher than many other European markets, for example, the equivalent figure in...

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