Campaign details
Brand: U by KotexAdvertiser: Kimberly Clark AustraliaAgency: Ogilvy Australia
Introduction
This paper outlines U by Kotex Australia's 'Let's move on' campaign. It covers the campaign's two years of activity from 2016–2017 and...
U by Kotex: Let's move on
U by Kotex (UbK), a feminine care brand, overtook market leaders in Australia by straying away from femcare advertising clichés and embracing its own lack of importance in the lives of its consumers.
