U by Kotex: #ItsNotMyPeriod

This case study shows how Kotex, a feminine care brand, increased market share and sales in Canada by breaking down female stereotypes in a social media campaign.

Campaign details

Brand: U by KotexBrand Owner: Kimberly ClarkLead Agency: Ogilvy, MindshareContributing Agency: Veritas, BarrowsCountry: CanadaIndustries: Feminine hygieneMedia Channels:Online video, Public relations, Social media, Websites & microsites,...

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