U by Kotex: #ItsNotMyPeriod

This case study shows how Kotex, a feminine care brand, increased market share and sales in Canada by breaking down female stereotypes in a social media campaign.

Campaign details

Brand: U by Kotex Brand Owner: Kimberly Clark Lead Agency: Ogilvy, Mindshare Contributing Agency: Veritas, Barrows Country: Canada Industries: Feminine hygiene Media Channels: Online video, Public relations, Social media, Websites & microsites, Word of mouth, advocacy 1 - 3 million