Tryano: New Horizons

Tryano, a department store, increased awareness of its new women's ready-to-wear department in Abu Dhabi by launching a media and influencer event that took them on a hot air balloon ride to demonstrate new experiences.

Campaign Overview

When Tryano opened its doors in late 2015, it started as a specialty store. Quickly and based on the guests' feedback Tryano started to introduce other categories from accessories, to shoes, etc. In April 2018, Tryano launched its Women's Ready-To-We

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