Tropicana: Creating a lot of growth from a little glass

Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

Campaign details

Brand: Tropicana Client: PepsiCo Agency: AMV BBDO

Executive summary

What you're about to read is the story of how we turned a declining brand, in a declining category, to growth by using communications to encourage people to consume less of

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