Tipping point: US collaboration strategies

As the wave of collaborations reaches tipping point in the US fashion and beauty industry, Cassandra Napoli, Associate Editor, WGSN Insight warns that standing out has never been harder.

Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

Action points

  • Brands need to employ long-term solutions for sustained interest. To stand out from the clutter of collaboration overload, it's about orchestrating meaningful unions that can service new and existing customers.
  • Prioritise storytelling and offer some context behind a collection in order to establish a point of difference and avoid being seen as just another collaboration.
  • In the future, valuable collaborations must solve problems, add convenience or enhance existing offerings.
  • Consider subscribing to the drop model as a means...

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