Campaign details
Brand: Tim HortonsBrand owner: Tim HortonsLead agencies: Zulu Alpha Kilo, UMContributing agencies: Artifact Nonfiction, ZulubotCountry: CanadaIndustry: Restaurants & takeawaysMedia channels: Content marketing, Online video, Social media, Television, Word of mouth, influencersBudget: 500k-1 million
Executive Summary
To help drive love for the brand after a number of years of negative press and public opinion stemming from quality issues and disagreements with franchisees, Tim Hortons launched a campaign that would tie the brand to Canada's favourite pastime, hockey, while encouraging positive sentiment towards a brand...