Why partnerships are essential for L'Oréal's e-commerce strategy

L'Oréal, the beauty company, is using partnerships to advance its e-commerce agenda in different ways.

L'Oréal’s e-commerce strategy relies on finding partners that can provide its beauty products with exactly the right look and feel online.

Antoine Borde, L'Oréal’s global e-commerce acceleration director, believes that working with is generally a better means to that end, rather than attempting to tackle digital channels alone. The inherent cost and complexities that result from selling products to consumers , he explained, can be daunting.