Thor Truck: How an unknown startup went against tech favorite: Elon Musk

Thor Trucks, a technology company focused on innovations in commercial transport, promoted its new semi-truck alongside its competitor in the US by enlisting Ashlee Vance of Bloomberg to make a comparison video.
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The Client

  • Thor Trucksis a transportation lab focused on providing electric solutions for fleets in the regional market. These are trucks with routes that are less than...

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