Theraflu: Flu Tracker

Alexandra Kondrashtina, Dania Azymova, Daria Zarubina

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Campaign details

Brand: TherafluBrand owner: GlaxoSmithKlineLead agency: MediaCom RussiaContributing agencies: MailRu GroupCountry: Russian FederationIndustries: Non-prescription, OTC productsMedia channels:Email marketing, Mobile & apps, Online display,...

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