Theraflu: Flu Tracker

Theraflu, Russia's market-leading anti-cold and flu treatment, created the Theraflu Flu Tracker which warned its target audience when flu and colds were heading their way.

Campaign details

Brand: TherafluBrand owner: GlaxoSmithKlineLead agency: MediaCom RussiaContributing agencies: MailRu GroupCountry: Russian FederationIndustries: Non-prescription, OTC productsMedia channels: Email marketing, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Product placement, Social media, Sponsorship - media, TelevisionBudget: 1 - 3 million

Executive summary

GSK Consumer Healthcare wanted to make Theraflu, Russia's market-leading anti-cold and flu treatment, grow twice as fast as the dynamic young challenger brands that were chasing it.

Russia is a huge country – flu and colds travel across it in seemingly random...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands