The science behind choices of drugs for patients

This article examines the findings of a mobile pharmaceutical study which revealed that, contrary to the manufacturer's understanding, patients play a significant role in the treatment decision, by proactively researching and suggesting possible treatments.

Imagine a familiar scenario: A pharmaceutical manufacturer needs to understand why physicians are prescribing a competitive drug at far greater numbers than their own drug. Both came to market around the same time, and the products have similar safet

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