The rise of micro-influencers and why they are important

Explains what a micro-influencer is, why they work and how other brands have already engaged with them.

Influencer marketing: beyond the hype

This article is part of a series of articles on influencer marketing. Read more.

The nuances to influencer marketing are many - there are vloggers and bloggers, creators and curators, nano, macro and, notably, micro. So what is a micro-influencer, why do they work, and how have other brands already engaged with them? Chelsea Carter and Will Rix from Whalar, named best influencer marketing platform by Digiday, explain.

What is a micro-influencer?

In 2019, the term influencer marketing has come to mean many different things to many different people. While the...

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