Marketing Public Services
This article is part of a series of articles on marketing public services. Read more.
In January, Paul Polman, Unilever's CEO, was featured on the BBC's CEO Secrets series. Talking about confronting big global issues such as food security, climate change and poverty alleviation, he drew on an African proverb: 'If you want to go fast, go alone. If you want to go far, go together.' Polman believes strongly that t